Understanding the power of the media as a tool for advocacy

Since time in memorial the media has been used for entertaining purposes, the media has potential to change narratives and behaviour because people are easily influenced by what they see and what they hear. In recent times, the media has become a major tool for advocacy and it is important that participants are equipped with how they can carry out their advocacy using the media.

Understanding the power of the media as a tool for advocacy

Since time in memorial the media has been used for entertaining purposes, the media has potential to change narratives and behavioural change because people are easily influenced on what they see and what they hear.